Engineering for North America’s largest beverage portfolio

01Context

Mark Anthony Group owns some of the most recognized names in beverages — White Claw, Mike’s Hard Lemonade, and the MAS+ platform among them. Their digital properties are high-traffic consumer marketing systems where a glitch is a brand event, not just a bug.

02The problem

Brand systems at this scale have to be three things at once: reliable under spiky consumer traffic, fast enough to hold attention, and faithful to tightly governed brand guidelines. The engineering job is to keep all three true while the marketing org moves quickly.

03What I did

I engineered on the consumer brand systems behind these properties — building and maintaining the platforms that marketing and brand teams depend on, with an emphasis on reliability and performance.

• Built and maintained brand marketing platforms across multiple flagship brands
• Focused on performance and reliability under consumer-scale traffic
• Held the line on brand fidelity across governed design systems
• Coordinated with brand and marketing stakeholders, not just engineers

04Outcome

Steady, dependable brand platforms for a portfolio that millions of consumers touch — the kind of work whose success is measured in things that didn’t go wrong on launch day. Detailed scope is held under NDA.

5What it adds up to