Published Dec 2, 2025

Yes, I Still Build in WordPress — And I’ve Been Doing It Since Version 3

By Kevin Champlin

Yes, I Still Build in WordPress — And I’ve Been Doing It Since Version 3

If you’ve read my blog for any amount of time, you’ve probably seen me roast WordPress. I joke about its endless updates, the plugin chaos, the maintenance burden, and the general “why is this breaking today?” energy that comes with running a CMS that powers over 40% of the web.

But here’s the part that most people miss:

I still actively build, maintain, optimize, customize, and architect WordPress websites every single week — and I’ve been doing it since WordPress version 3.

So yes, I poke fun at it…
But I’m also extremely good at it.


Why I Bash WordPress (But Still Use It Constantly)

Let’s be honest:
Running WordPress the right way takes work.

  • Core updates

  • Plugin updates

  • Theme updates

  • Server tuning

  • Security hardening

  • Database cleanup

  • Performance optimization

  • Client education

  • Debugging plugins that swear they’re “compatible”

The truth is, most WordPress headaches don’t come from WordPress itself — they come from the ecosystem around it. And when you’re managing many clients, those small issues stack up.

I poke at WordPress because I live in the trenches with it.
It’s a chore sometimes. And a time sink.
And yeah — I’ve never charged enough for hosting or maintenance to make that part fun.

But that doesn’t change the reality:

WordPress is still an absolute beast when you know how to wield it.


I Have Plenty of Clients on WordPress

A huge portion of my long-term client base still runs on WordPress. Many have custom themes, custom plugins, advanced integrations, or just need a professional who understands how to maintain a high-performance WP stack without breaking things.

I’m regularly doing:

  • Custom plugin development

  • Custom block development

  • Avada, Divi, Elementor, Gutenberg, and custom theme engineering

  • WooCommerce integrations

  • Performance tuning (Redis, object caching, advanced caching layers)

  • Security fixes

  • API integrations

  • Full-site builds

  • Speed optimization

  • Complex migrations

  • SEO improvements

  • Version upgrades and refactors

If it’s WordPress, I’ve built it, optimized it, or fixed it — probably a hundred times over.


But I Also Build My Own Stuff From Scratch

You’ll notice some of the projects on my site (like this one) aren’t built on WordPress.
They’re custom-coded — because sometimes I just want full control and zero maintenance overhead.

Custom code is peaceful.
It does what I tell it to do.
It doesn’t update itself at 2 AM and break a layout.

But that doesn’t mean I’ve abandoned WordPress.
It just means I use the right tool for the job.


WordPress Is Still One of the Best Tools in My Toolbox

Here’s the truth:

WordPress isn’t going anywhere — and neither am I.

I stay up to date with:

  • Plugin ecosystem changes

  • Security vulnerabilities

  • WordPress Core roadmap

  • PHP version improvements

  • Gutenberg + block editor releases

  • Theme updates and best practices

  • Headless implementations

  • WP-CLI and DevOps workflows

  • Performance and caching strategies

  • WooCommerce updates

  • WordPress 6.x+ changes and future versions

I’m active in the WordPress development community, and I continue building plugins, components, and new features for clients every month.

WordPress has been part of my career for over a decade, and it remains one of the platforms I know inside and out.


So If You’re Here Because You’re Hiring… Yes, I’m Absolutely Still a WordPress Developer

Even if my blog comes off like I’m “done with WordPress,” the reality is:

I’m really damn good at it.
I’ve been using it since version 3.
I’ve built huge client systems on it.
I’ve customized it at every possible level.
I know how to make it fast, secure, scalable, and maintainable.
And I still build WordPress sites all the time.

WordPress isn't a limitation — it’s a platform I’ve mastered.