Front-end craft
Interfaces that look sharp, feel fast, and respect your users time.
A good front-end is more than a pretty hero image. Its motion, feedback, and performance tuned so people can actually get things doneon phones, tablets, and big monitors alike.
UX that respects real-world flows
Before I obsess over gradients, I map the path a real user will take: how they land on the page, what they need to understand first, and what friction we can safely remove. That can mean turning a five-step onboarding into two focused screens, rethinking form layouts for mobile thumbs, or making sure the most important actions stay visible even when modals and toasts enter the scene. Design reviews happen side by side with implementation, not as a handoff thrown over the wall.
Motion and micro-interactions with purpose
Hover states, button presses, and subtle transitions do more than show off. They communicate state: we heard your click, this card is selected, this action is processing. I build micro-interactions that make interfaces feel alive without getting in the way or tanking performance. On this site that shows up as smooth card hovers, intentional scroll reveals, and CTAs that respond instantly when you interact.
Performance from the first paint
Pretty doesnt matter if the page never loads. I pay close attention to Core Web Vitals: Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint. That means optimizing image formats and sizes, avoiding layout jank with predictable containers, limiting third-party scripts, and keeping JavaScript lean. Ive tuned both marketing sites and application dashboards so they feel snappy on real 4G connectionsnot just on a fiber-connected dev machine.
Accessible by default
Accessibility isnt an afterthought. Semantically meaningful HTML, ARIA labels where needed, and keyboard navigation are standard parts of my front-end work. I treat contrast ratios, focus states, and reduced-motion preferences as non-negotiable foundations, not nice extras. That approach helps everyone: customers with assistive tech, folks on older hardware, and team members reviewing work late at night on less-than-ideal devices.
Frameworks when they help, not because theyre trendy
Im comfortable in modern stacksReact, Vue, and TypeScript-heavy front-endsbut I dont reach for them by default. Sometimes the fastest, most maintainable solution is clean server-rendered HTML with thoughtful sprinkles of JavaScript. Other times, a full SPA or hybrid framework makes sense. Together we choose the right level of complexity for your teams skills, long-term maintenance plans, and hosting environment.
