WordPress, done right
Senior-level WordPress engineering for sites that actually earn their keep.
Ive been building on WordPress since version 3from scrappy blogs to high-traffic, revenue-generating sites. Themes, plugins, custom integrations, and performance work are all on the tableif you can imagine it, we can probably ship it.
More than page builders
Most WordPress horror stories start the same way: too many plugins, no staging site, and a theme that fights every layout change. I approach WordPress as an application platform, not a toy. That means carefully chosen plugins, custom code where it simplifies things, and a theme structure that developers arent afraid to open. Whether were working with Gutenberg, classic themes, or a headless setup, the goal is the same: clean markup, predictable templates, and a site your team can evolve over time.
Custom themes, plugins, and integrations
Ive spent years building custom themes, plugin extensions, and integrations for CRMs, marketing tools, and payment platforms. Need a membership site, a lightweight learning portal, or a niche workflow embedded into WordPress? I design the data model, write the code, and document how everything hangs together. When off-the-shelf plugins make sense, I vet them for quality, maintenance history, and security before they ever touch production.
Performance and Core Web Vitals
WordPress can be fastbut not by accident. I optimize queries, trim plugin bloat, configure caching layers, and tune hosting so pages load quickly even under traffic spikes. That includes image handling, critical CSS, and script loading strategies that keep Googles Core Web Vitals happy. The result is a site that feels more like a custom app than a sluggish template, even if we start from an existing theme.
Updates without white-knuckle deploys
Keeping WordPress healthy is a grind: core releases, plugin updates, PHP version bumps, and database backups. I set up staging environments and backup routines so updates become routine, not terrifying. For ongoing clients, I document playbooks for safe updates and rollbacks, including what to check before and after each deploy. When something does go sideways, logs and monitoring help us quickly pinpoint the issue instead of guessing in production.
When WordPress is the right choiceand when it isnt
Im honest about where WordPress shines: content-heavy sites, marketing pages that need to move fast, and ecosystems where editors and non-technical staff already know the workflow. Im equally honest when a custom app, headless architecture, or another platform will serve you better long term. My job isn't to force everything into WordPress; its to help you pick the right foundation and then execute well on it.
